Help your customers find your site
If focusing upon the American search market, when conducting search engine optimization for any size business it pays to focus on today’s most popular search engines, including: Google, Bing, Yahoo and Ask. Together these four companies account for over 94% of all Web searches in America, with Google taking 64% of that market. And each one serves their visitors’ results based upon specific proprietary algorithms mixed with their own sense of what rules should dictate keyword to website search relevance.
The Art of Optimization
Search engine optimization is the practice of understanding and implementing specific development techniques on your website. It takes a knowledge of numerous guidelines in coding and content along with best practices for design and architecture. Quality subject matter as well as its relevance to your business purpose also come into play. And types of search behavior are no less important.
We consider how search engines work in relation to how websites work. In doing so, we can help your website achieve greater search engine success.
Quality Unpaid Natural Rankings
Enhance your website’s unpaid, organic ranking.
Websites created with certain coding, architecture and content techniques will succeed better naturally in search engine rankings. Search engines are constantly crawling and indexing websites the world over for the mutually beneficial purpose of creating an accurate database of what can be found on the Internet. The placement of any website into their scheme is based upon what they find within and underneath your pages. Key to their indexing you to your greatest benefit is our understanding of what they are looking for, providing it and then letting them find it.
The guidelines that can be implemented are many. Achieving any one often requires utilizing any number of coding options and working with a variety of analytic tools. And it takes an adept knowledge of the exact techniques and acceptable industry practices to achieve the best results for your website’s exact style and content.
In the hands of skilled practitioners, the areas for improvement in your website can be found. Optimizations can be achieved. Your rankings can be improved.
Promote your site through advertising with Google AdWords™.
Ranking high in search engines is not just about SEO and organic keyword success. There is a an inter-dependency between organic and paid online promotion; one helps the other. Now more than ever it makes fiscal sense to advertise your site online, gaining higher rankings through paid ad placement in search engine results also contributes to greater organic success.
SEO Also Affects Quality Paid Rankings, i.e. Online Advertising
Ads win placement and bidding advantages in search results when your site content matches your advertising to the greatest degree. This is not only an effort of crafting the best possible ad, it is also a reflection of how your site represents the promoted product or service. search engine optimization and paid ad placements work together to improve your search engine rankings and increase traffic and conversions.
Paid Promotion Reaches Your Target Audience Better
Paid placement is not defeating the system of natural rankings by offering placement to the highest bidder. It is complimenting it by offering the seeker additional results that are recognized as advertising, have been validated as credible by the ad server, and are often more relevant to the seeker’s search effort. Viewers know this. And you as a website promoter are paying for the benefit of ad placement before the eyes of a more well defined target audience.
We can help you implement and manage online advertising campaigns for your business through Google’s online advertising solution, Google Adwords™. Reach people searching for what you offer. Start with any budget and pay only when someone clicks on your ad. Let us show you how.